![](https://cdn.myportfolio.com/5e0537a3-0eea-4da3-8fa2-83d8c70b804f/19973381-9b69-4ebc-b87b-382aabf0f72f_rw_600.png?h=01c85ca56a43d16ddb511aa17df32794)
Brand Identity design for a creative studio based in Cairo
Alwekalah is arabic word mean the agency
Alwekalah is a place to creat ideas
Created a clean and simple arabic logo with bold and modern touches,
and a collection of stationery that reflects the brand's focus on creation .
notice: approved logo were just the arabic type word without the circle shape
![](https://cdn.myportfolio.com/5e0537a3-0eea-4da3-8fa2-83d8c70b804f/d0d0b0f2-dbd1-4c8f-9828-8d2add6790aa_rw_1200.png?h=700cb5ce8d03c6b31b9fa866e8c8b3ee)
![](https://cdn.myportfolio.com/5e0537a3-0eea-4da3-8fa2-83d8c70b804f/a2038491-2b5b-475e-9ad6-f49d3cfbdb29_rw_600.png?h=ba16e97448666007efa9768cb7f6509f)
CONCEPT
Typography / a word in arabic related to a place in english mean agency
Symbol Iconic / representation of the creative process itself, give shape to thought, creation,
Circle Shape / intellectual dimension, completeness, harmony
sketchy Hand writing / proces of creation ideas (think, put and kill)
Color Red / energy, competence
Circle Shape / intellectual dimension, completeness, harmony
sketchy Hand writing / proces of creation ideas (think, put and kill)
Color Red / energy, competence
![](https://cdn.myportfolio.com/5e0537a3-0eea-4da3-8fa2-83d8c70b804f/27c41780-0606-4b92-bc40-26c882972505_rw_600.png?h=e2664b3ebff7b1dde4ee864ce952f326)
![](https://cdn.myportfolio.com/5e0537a3-0eea-4da3-8fa2-83d8c70b804f/a8f9c415-2971-4592-9b57-601739941dcd_rw_600.png?h=539965e17a75212277d52440e4eac5b9)
![](https://cdn.myportfolio.com/5e0537a3-0eea-4da3-8fa2-83d8c70b804f/50172292-0840-4371-8457-b5349bbc9ac8_rw_600.png?h=2df85b1fc283d1d264ad06261af71900)
![](https://cdn.myportfolio.com/5e0537a3-0eea-4da3-8fa2-83d8c70b804f/4bc84a3c-c859-4766-a281-1e64e975a703_rw_600.png?h=935948e36c2c1fa5d1738a056f3c0a06)
![](https://cdn.myportfolio.com/5e0537a3-0eea-4da3-8fa2-83d8c70b804f/0c32fbf8-b2f7-4648-94b3-bacb10c1169c_rw_600.png?h=c4c499f6799ef49f8fc44e9caf667dce)
![](https://cdn.myportfolio.com/5e0537a3-0eea-4da3-8fa2-83d8c70b804f/3cb8ce56-7bfa-4e27-87af-0dec03993c1d_rw_600.png?h=21383e28fa0d2ba18e8ed7350deda080)
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